Googolisation

Rough Type: Nicholas Carr’s Blog

Posted in Uncategorized by Moe on April 29, 2009

The biggest crowd on the web today is the one streaming through Twitter\'s entryway. The second biggest crowd on the web today is the one streaming through Twitter\'s exit.

Twitter\'s recent growth has been explosive, even by web standards. The number of Twitter users doubled last month, reaching an estimated 14 million. This month, with Ashton\'s Million Follower March and Oprah\'s First Tweet, the Twitter flock has almost certainly swelled even more quickly. Everybody who\'s anybody is giving Twitter a whirl.

But a whirl does not a relationship make. According to a study out today from Nielsen, at least three out of every five people who sign up for a Twitter account bail within a few weeks:

Currently, more than 60 percent of Twitter users fail to return the following month, or in other words, Twitter's audience retention rate, or the percentage of a given month's users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention.

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