Posted in Digital and mind by Moe on March 30, 2010

Amid Downturn, Asia Pacific Leads Global Advertising Growth

March 29, 2010

Advertising spend was hard hit in 2009 – down 1.6 percent compared to 2008, according to Nielsen’s Global AdView Pulse, which reports advertising across 27 markets in Asia, North America, Europe and Africa.

The overall outcome of 2009 advertising is the result of totally different behaviors within the regions. Asia Pacific inverted the downturn quite early in the year and, since quarter two, has been the only region to show growth compared to 2008 (+6.6%). Europe, which is still below the levels of the previous year (-4.9%), showed improvement in the second half of the year and moved to the positive side of the scale in the last quarter of the year. North America shows the largest percentage decline versus the previous year (-9.4%) and, though the percentage decrease is more contained in the last quarter, the level of expenditure has not matched that of 2008 yet.